It’s no secret that Pinterest is one of my favourite digital platforms to work with. The visual search engine is a wonderful place to be active, especially if you’re a blogger or in a very visual industry like travel, craft or fashion. It’s also one of the easiest platforms to see results from, if you’re willing to put in the time.
Even if you’re short on time, you can still give your Pinterest presence a boost by optimizing your profile. Here’s how to do it.
Step #1 – Convert to a business account
If you haven’t already, make sure you convert your Pinterest account into a business account. It’s easy, free and you can find a guide here.
A business account gives you access to some really important features (like analytics) and the ability to add a clickable link in your bio – which is crucial when it comes to branding. Having a business account is also a requirement for running ads on the platform, so if that’s an area you’re interested in convert now!
Step #2 – Update your account settings
Now that you have a business account you’ll have some extra options within your account settings menu. Head over to your settings page and make sure every field is filled in accurately. You’ll be able to set your ‘business type’ in here – pick whichever option is closest to your brand or business (I’ve gone with ‘professional’). Add or update your contact name too, as well as your email address.
Step #3 – Update your business name and photo
Scroll further down your settings page and you’ll find the ‘Profile’ section. Here you’ll be able to customise your business name, username, ‘about you’ section and your location.
Your business name is what’s displayed to people when they land on your profile, and will show up alongside your profile photo across the site. That makes it a really important piece of ‘real estate’, so use it to your advantage. Make sure it features your name (or your brand name) plus a descriptor that helps people understand who you are or what you do. Mine, for example, says ‘Nicola Scoon – Marketing and Social Media Specialist’. Use phrases that people might use when searching for a brand or blogger like you, e.g. ‘fashion blogger’ or ‘award-winning graphic designer’ – Pinterest is a search engine after all!
As well as crafting a business name (or headline) that reflects you and your business, make sure your profile photo does too. A bright, on-brand photo will help visitors connect with you. It helps to be consistent across social media too, so if you have a photo you already use on Instagram or Twitter re-use it here and update it when you need to.
Step #4 – Create a bio that tells a story
Now we’re onto one of the best places to attract people’s attention – your bio! The ‘about me’ section in your profile is displayed right at the top of the page under your photo and headline and it’s a great place to capture someone’s interest. Use it as a space to give a glimpse into who you are, what your business is, what your goals are or how you can help.
My current bio is:
I love helping creative business owners tell their story on social media and through content.
Specialising in authentic social media management and blog support.
I’d recommend adding a ‘call to action’ into your bio too. While you can’t add clickable links you can encourage people to click the link in your profile, or tell them where to find a freebie or something else of value. You could also direct people to your mailing list, e.g. ‘Sign up for my weekly social media news at https://nicolascoon.com/subscribe.
There is a word limit on your bio so you may need to re-write and refine it several times to get it ‘right’, but keep going. You’ll soon create a bio that tells your story or shows your audience exactly why you’re the person to follow, contact or visit.
When you’re all done, you’ll have a Pinterest profile that’s more optimized to help your ideal reader or audience find you.