Content Writing

Blog content that's designed to get results

There are so many companies out there in the HR tech, nonprofit, and SaaS space. Most of them have blogs, but are they publishing the kind of content their audience wants, needs, and enjoys?


Probably not.


That means there’s plenty of space for you to lead.


The internet is full of rehashed, unoriginal content that doesn’t offer anything new or exciting. Let’s work together to make your company’s blog the go-to place for engaging content in your niche. 

Attract more readers

Grow a fanbase

Build your authority

Deliver fresh leads

Want to see your content hit the top?

⭐ This guide on how to say “welcome to the team” ranks #3 on Google. 

⭐ This guide on how to host a town hall meeting ranks #4 and has enjoyed consistent page one rankings.

⭐ This simple guide to the GDPR ranks first page for a key term, above larger competitors.

⭐ This guide on how to make your Shopify cookie banner compliant enjoys a first page ranking.



I’ve also seen success ranking content on newer websites — including my own niche sites — thanks to a combination of high quality research, topic knowledge, and writing for what the audience actually wants.



And these are just the results I can talk about. There are others that rank #1 that I can’t share with you publicly.

Want your content ghostwritten? No problem — confidentiality assured. 😊

I was looking for a freelance writer to take on a large project of SEO-focused content to be completed on a fairly quick timeline. I was immediately impressed by Nicola’s portfolio, and I could tell she understood the HR tech audience we were speaking to.


Nicola exceeded my expectations, creating high-quality content that fit with our brand voice, delivered on time. 


– Alexis Croswell, Director of Content and Brand at Pyn

Here's how it works ✏️

I’ve been writing optimized blog content for 5 + years now. Over that time I’ve refined my process and designed it in a way to get you the best content possible, in the most streamlined way.

1. Project Start

We agree a project brief and set some deadlines. I'll also send your first invoice across for a 50% deposit if it's our first project together.

2. Research

I'll perform competitive analysis and research to help me write the best blog post.

3. Outline

I'll deliver an outline for you to review and approve before moving on further.

4. First Draft

With the outline approved, I'll work on and deliver a first draft of the blog post.

5. Edits

This is your opportunity to request edits or minor revisions to the blog post.

6. Final copy

I'll deliver the final copy of your blog post, ready for you to upload and publish on your site.

Let's talk pricing 💳

I love when people are transparent about rates and pricing, so I like to be candid about mine too. My current rate for an approx. 1,500 word blog post is around $750 USD (see GBP conversion).


I find my clients get the most out of a project if we can work together on 2-4 pieces per month over a 3-6 month period, but I’m also happy to consider monthly rolling contracts or extended retainer options. We can always work together on a one-off paid test post first to see if we’re a good match.


Need something custom or want an existing post optimized? I’m happy to send you a personalized quote. 😊

Included in the cost of a blog post is:


– A well researched, high quality, SEO optimized blog post

– Competitive analysis and content research

– Links to relevant external stats and research

– Expert quotes (where possible)

– Internal links to relevant content

– Suggested title

– Suggested meta description



I like to give you the content you need plus the extras that make your job publishing and promoting it even easier.

Ready to get started?

If you’re thinking of working together I’d love to hear from you!


Just email me at with a few details and we can take it from there.