Hello new year!
Can you believe it’s another year already? Time moves SO quickly.
To mark the new year I’ve spent some time thinking about my business plans for 2018. Some of them may not be a surprise, but there are a few challenging ones in there too. I really believe that 2018 is going to be a great year and I’m excited to see what’s ahead.
Before I go into my goals for this year I thought I’d take a look back at 2017. It was the year I decided to take my projects and business more seriously. It was a year of ‘figuring things out’ and working out who I am, what my strengths are and how I can use those to help my clients.
Some of my highlights of 2017 included…
- Meeting wonderful new clients and supporting them to reach their goals through marketing and blog SEO projects
- Speaking at Blog On MSI all about SEO for bloggers
- Refining my business processes and introducing a client management system
- Becoming trusted and recommended for my blog support services within my community
- Redesigning my website so that it reflected my approach to marketing much more clearly
2017 was a great year – full of new experiences, opportunities and achievements.
My business plans for 2018
Everyone probably says the same thing at the start of a new year, but I really do feel that 2018 is going to bring new and exciting things for my business.
Here are my goals and ambitions for the year ahead.
1. Publish content more consistently
Being active and posting content regularly is so important when it comes to building your business, your reputation and for nudging you up those search engine listings. One of my biggest goals for 2018 is to show up and be consistent – whether that’s here on the blog, on social media, or through another medium I’ll mention next…
2. Start a podcast or video series
I love writing and it’s something I’ve done since I can remember. Firstly through online journals, then blogs and writing content for clients. I don’t think I’ll stop writing but I’d really like to start a podcast or video series this year. A podcast is more likely – I’m not a massive fan of being in the spotlight – but I need to do some more work to figure out the topics, schedule and what I’d like to share.
3. Attend more events
This is something that goes hand-in-hand with dedicating more time and energy to my business. I’m a huge fan of using content and social media to raise awareness and establish yourself, but it’s a good idea to mix in other ways too – like being visible at events. I need to work on my ‘elevator pitch’ and find the right events but I’m looking forward to getting out there and meeting more people this year. You never know who might be a future client, collaborator or supporter.
4. Invest in further courses and experiences
Life’s a journey and business is too, and I’m a believer in always learning and challenging yourself. In 2017 I invested in a few courses and programmes and I’d like to continue learning this year and for every year in the future. I’d also like to attend more industry events this year. I’m already signed up to attend OiConf in March (thanks to TDA) but I might make a journey further afield for one of the other marketing conferences too. I’d love your suggestions if you have any!
5. Work with a handful of long-term clients
At the moment a lot of my work is project-based. This has its perks – it’s fun working with different people on different tasks, and I love the variety. The downside is that I really enjoy working with my clients and it’s a shame to say goodbye after doing great things together. This year I’m building my business around attracting and working with a handful of clients on a long-term basis, whether that’s as their marketing partner or by managing their social media. I’m excited about this change, but if you’re looking for one-time support don’t panic – I’m still taking on project work throughout 2018.
6. Build a list of trusted experts and collaborators
Something that I love most about being in business is supporting other freelancers and entrepreneurs. It’s amazing being able to refer clients on to others for services that I don’t provide, and I’m really keen to grow my network this year to allow me to do more of that. I don’t do it with any expectations – it’s just the right thing to do. I believe there’s room for all of us to grow and by supporting each other we’re better. If you’re a service provider and offer services that my clients could benefit from (I’m thinking things like PR, design, website design) send me a quick email over here or connect with me on LinkedIn.
What are your business goals for 2018?
This time of the year is so exciting – I love the energy that everyone has for their business and their life in general. What would you like to achieve this year? Let me know in the comments!