Content for humans, optimised for search.

Tired of requesting edits on low-quality work? Tried AI and discovered it didn’t get you the results you wanted?

You know your time’s valuable — time to say goodbye to all that and hello to fuss-free blog content. ✨

I can deliver high quality content that you won’t have to spend hours editing.

My goal is to create content that’s genuinely helpful, but it can’t make an impact if your audience can’t find it.

That’s why I write for humans + optimise for search.

Here are some recent results:

  • This post for Polly ranks #1 for “welcome to the team”

  • My guide on town hall meetings has consistently ranked on the first page

  • A recent refresh on a HR blog post resulted in a #1 ranking

I’ve also seen success ranking content on newer websites — including my own niche sites — thanks to a combination of high quality research, topic knowledge, and writing for what the audience actually wants.

Explore my portfolio

Content that gets results

Software I use

For full transparency, here’s my tool stack:

  • Google Docs — content drafts

  • Clearscope — content optimization

  • Bonsai — contracts and invoicing

  • Figma — content mockups

  • Your project management tool of choice (if you use one)

That’s it! And apart from using Clearscope to help me find and include any missing useful keywords, I don’t use AI as part of my research, writing, or optimisation process.

How I work

I’m happy to fit in with your existing workflow, but here’s how I typically work:

  • We discuss the project (async is fine!) and agree a plan

  • We sign a simple contract

  • You share your brand docs, style guide, and any other useful info

  • You supply a brief

  • I submit a first draft

  • You request edits and I complete them (if necessary)

  • I’ll invoice for work completed at the end of the month

Most of our project communication will be async by email, Slack, or your project management tool of choice — whichever is easiest for you!

Included in my rates:

  • High quality, SEO optimised content

  • Competitive analysis and content research

  • Links to relevant external stats and research

  • Expert quotes (where requested/possible)

  • Internal links to relevant content

  • Suggested title and meta description

I’ll also include thoughtful suggestions where I can — like a good place to insert a customer testimonial, a suggestion for a graphic, or an idea for a related asset or guide. ✨

I’m currently available to work on new projects.

If you’d like to work together, please email me at nicola@nicolascoon.com 😊

Rates and availability

I’m all for transparency, so here are my current rates:

  • Blog posts (approx. 1,500-2,000 words) — starting at £500

  • Website copy — starting at £550 per page

  • In-depth guides and downloadable assets — starting at £850