Services

Services I Provide

Content and social media services for businesses

As a content and social media specialist, I work with brands, business owners, and marketing teams on strategy, creation, and execution. This means that my work is pretty varied, and always tailored to your specific needs and goals.

Here are some of the activities I specialise in:

  • Content strategy
  • Blogging, blog management, blog promotion
  • Social media strategy, social media management
  • Influencer marketing

Find out more about these activities in the section below.

 

What’s included?

As I’m focused on achieving results for my clients, all of my services include elements of strategy, planning, and reporting.

I don’t keep what I know guarded behind a high-ticket price or exclusive package – as a client you’ll have full access to my learned experience, insights, and knowledge of the digital content and social media space.

My varied experience in marketing, copywriting, social media, and blogging means that I can bring you a well-rounded view on the digital landscape. Many of these digital elements are linked, so this all-around knowledge will help you to make greater leaps with your content and distribution.

 

Availability

I’m currently scheduling projects in for early 2019 and have only limited availability over the next couple of months.

If you’d like to work with me, please contact me as soon as possible using the form below or by email (nicola@nicolascoon.com).

Content Strategy

If you’re looking for a plan that helps you to create valuable content designed to get you results, then this is the service for you.

A well-designed content strategy has many benefits. It can help you to define your voice, guide the content that you create, and provide consistency of messaging.

It’s also the guidebook for how you plan, create, and distribute content designed to achieve a goal. This might be to increase sign ups for a newsletter, drive interest for an online course, or position you as an authority on a specific topic. Whatever your goal, your content strategy will guide you towards it.

I’ll work with you and your marketing team closely to understand your business, your brand, your goals, and your audience. We’ll look at the content you already have, where it’s located, how it’s performing, and identify gaps. This information, along with research and insight, will come together to form a document that informs, guides, and empowers you to create powerful digital content.

This service is for… business owners who want to take digital content seriously, and are ready to put resources in place to make that a reality.

Blogging Services

I’ve been a blogger since my early teens, including a profitable lifestyle blog for the past four years. I’ve also written content for business blogs, and supported food, lifestyle, and parenting bloggers with their content and SEO.

Blogging is a passion of mine, one that I’m always happy to recommend to business owners and individuals who want to position themselves as an authority or share more of their brand story online.

These are some of the blogging tasks I can help with:

  • Starting or launching a blog
  • Content planning and workflows
  • Blog management
  • Creative marketing strategy for bloggers

This service is for… business owners and individuals who want to reap the benefits of a library of digital content, as well as existing bloggers who want to improve or transform their presence.

Social Media Services

What’s not to love about social media? It’s easy to get started, it’s free, and you can talk about whatever you like. It should be a piece of cake then, right?

The trouble is, “easy”, “free”, and “whatever” aren’t the pillars you want to build your online reputation on. While social media is often delegated to an assistant or someone already juggling a full-time role, the real magic comes when you work with a professional to transform the way you think about, and do, social media.

I work with business owners and marketing teams to strengthen their social media presence, through projects that include:

  • Social media strategy
  • Planning, processes, and how to manage your content
  • Social media management
  • Paid social media advertising campaigns
  • Content creation and design for social media

I find that content and social media go hand in hand, so if you can I always recommend investing in building a library of digital content to support your social media efforts.

This service is for… business owners and marketing teams who want to change the way they do social media for the better, through strategic, creative, and engaging activity. I’m also happy to work with agencies to provide additional resource for campaigns or busy periods.

Influencer Marketing

Influencer marketing may be a buzzword or a trend, but it’s one that’s here to stay.

Working with bloggers and influencers can be a powerful way to reach your ideal audience. It can also quickly damage your reputation with them, and with influencers, if you don’t get it right. Influencer marketing is a tricky space with new platforms, new influencers, and ever-changing guidance from the Advertising Standards Authority (ASA).

As both a marketer and a blogger, I’m uniquely placed to offer advice and insight from both sides of the table. In practice this means you can make a better first impression with influencers, know how to negotiate and what’s expected, and create an experience that works for everyone.

My influencer marketing services are tailored to your needs, and can include:

  • Influencer marketing strategy
  • Campaign ideas and design
  • Campaign management
  • Influencer outreach

I believe in an ethical and transparent approach to influencer marketing, so I’ll always advise and support my clients to stick to guidance set by the ASA and influencer marketing best practice.

This service is for… brands who are new to working with bloggers and influencers, as well as businesses who want to improve or see better results from their influencer marketing campaigns.

Make An Enquiry

I’d love to hear from you!

To discuss a project please fill in the form below and I’ll come back to you to arrange the next steps.